Rejecting the formalism of the IPA, lacanian practice is subject to the technique of Speaking Well. The cure is a dialectical experience aimed at desire which moreover affects jouissance. The analyst engages his or her subjectivity, judgement and desire in the cure. The present day analyst must reinvent his or her practice in order to respond to the effects of jouissance which arise out of capitalist discourse. He or she must guard against reverting to a master discourse and persist in carrying the question of desire .