Sadomasochism is a very interesting sexual orientation that touches upon various important social questions around risk and violence, pleasure, play and pain, bondage and consent, ritual and reality, private and public, gender, (in)equality, power, and transgression. Because sexuality is often perceived as private and natural, little discussion is devoted to these pivotal social and sexual issues over and beyond S&M. Sexual diversity needs a public culture or movement to place these questions in the limelight and to promote pleasure and make sex food for thought.